Responsibilities

• Lead North America upstream marketing activities for assigned product categories, including voice-of-customer research, market assessment, competitive analysis, unmet need identification, and definition of product requirements.
• Drive North America downstream marketing execution through positioning, messaging, sales enablement, launch planning, training support, promotional development, and demand generation initiatives.
• Identify and assess go-to-market opportunities across new product introductions, line extensions, procedural adoption strategies, customer segmentation, and channel expansion.
• Own clinical pathology strategy for assigned portfolios by developing deep expertise in disease states, procedural workloads, surgeon needs, treatment pathways, and evidence-based value propositions.
• Partner with clinical and medical stakeholders to support claims development, evidence generation priorities, key opinion leader engagement, and market education strategies.
• Develop and maintain annual business plans, product forecasts, pricing recommendations, and strategic growth plans aligned with division objectives.
• Collaborate with research and development, regulatory, quality, supply chain, finance, sales, and global marketing teams to ensure successful product development, launch readiness, and lifecycle management.
• Monitor market trends, customer feedback, competitive movements, and emerging technologies to inform future strategic views and portfolio roadmap recommendations.
• Support product lifecycle decisions including portfolio optimization, new opportunity evaluation, product line rationalization, and long-range innovation planning.
• Serve as a subject matter expert for the assigned portfolio and represent the business at customer meetings, sales meetings, surgeon labs, educational programs, and industry events.