Senior Director, Digital, Marketing Technology, and Data
CompanyCam
USA (Remote)
$195K/yr - $225K/yrIn-houseFull-timeSenior level12+ years exp.
2 weeks ago
Product Manager, Marketing Technology
Oakland, CA (Hybrid)
$80K/yr – $130K/yrMid Level3+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the data driven marketing platform stack, aligning CDP, engagement channels, and AI powered activation to real time customer data, while shaping data taxonomy, identity resolution, and cross channel activation.
- CDP & Identity: Own the master data dictionary, identity resolution, and real time audience activation across email, SMS, push, and paid channels.
- Platform Strategy: Define multi quarter MarTech roadmap, data governance, integrations, and vendor decisions with Engineering and Data.
Job Description
- Customer Data Platform (CDP): Full product ownership of the CDP — from data ingestion and identity resolution through audience segmentation, profile unification, and downstream activation.
- Engagement Platform: Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data.
- AI Agents: Partner with Engineering and Data to define, build, and deploy AI agents that leverage customer data to unlock key marketing use cases across the organization — including audience activation, personalized messaging, paid media optimization, and lifecycle automation.
- Integrations & Data Pipelines: Own the integration layer connecting customer data to paid media platforms, ad tech, CRM, commerce, and analytics — ensuring data fidelity, latency, and governance at every connection point.
- Customer Data Strategy: Define and maintain the company's customer data strategy, including data taxonomy, schema ownership, event instrumentation standards, consent management, and cross-platform identity resolution.
- Platform & Product Strategy: Define and execute a multi-quarter product roadmap across the MarTech stack.
- Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
- Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
- Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem
- Customer Data Ownership: Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
E.L.F. BEAUTY
e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
