Responsibilities - Own the Snout vet directory, portal and website as growth products: local SEO and clinic discovery, conversion optimization, ICP-segmented journeys, and A/B testing across hero messaging and enrollment paths - Own the pet parent enrollment flow end to end: friction reduction, mobile UX, and conversion rate optimization - Collaborate with various stakeholders on the clinic-facing experience: onboarding UX, plan-builder interface, dashboard utility — and define and measure the "first plan live" activation moment - Build the in-product data layer and AI-powered experiences: personalization, behavioral triggers, smart nudges, predictive enrollment prompts, and automated clinic insights layered on top of Snout's core platform - Define event instrumentation with engineering so clean data feeds both product analytics and lifecycle systems (Customer.io for pet owners, HubSpot for clinics), and translates usage into activation, churn, and expansion signals - Run continuous experimentation across email and in-product touchpoints: onboarding sequences, usage nudges, expansion prompts, renewal flows