Responsibilities

• Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance
• Work with the marketing team to enable them to build out template pages and be content owners
• Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request
• Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs
• Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch
• Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process
• Manage the relationship with engineering to scope, prioritize, and QA web development work
• Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving
• Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more
• Constantly scour the web for great websites and make our website an excellent resource for prospects and customers

Requirements

• 4+ years in a web product, growth, or digital marketing role
• Strong design sensibility and obsessive attention to craft; you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard
• Hands-on experience with CMS platforms, A/B testing tools, and web analytics
• Comfortable working across marketing, design, and engineering without losing momentum
• Highly organized with a bias toward shipping; you run a tight backlog and keep projects moving
• Obsessive about conversion and deeply curious about what makes buyers take action

Benefits

• base salary, equity, and a full range of benefits and perks