Responsibilities

• The PM will be responsible for marketing several new and/or existing Gowan-branded products.
• They are the lead resource for everything related to their products, including marketing, supply chain, development, regulatory, and sales support.
• The PM develops short- and long-term marketing plans and coordinates cross-functional teams within the organization to source needed plan information.
• These marketing plans include pricing strategy, communication strategy (advertising and public relations), product specifications (packaging), and product positioning.
• The PM will develop familiarity with the market(s) and competitive products to support the plans, educate the sales group on differentiation, and develop clear brand benefit messaging.
• The PM has total responsibility for their products.
• They report to the Director of Marketing and will work closely with sales and field development representatives to build company-wide commitment to the product plans.
• As the architect of the brand and related active ingredients for the brand, the PM may be asked to participate in third-party meetings with suppliers, customers, and researchers to provide marketing input on brand reviews and new product licensing opportunities.