Responsibilities

• Own the product vision and roadmap for Virtuoso’s digital media and marketing tools for advisors and member agencies, setting and maintaining a rolling 12-month product roadmap and 3-year strategy.
• Maintain constant contact with advisors, member agencies and internal subject matter experts to gather and synthesize key insights to drive the direction of our member marketing tools and capabilities. Serve as the voice of the customer within your team and across the company.
• Lead marketing platform integrations, including CRM (HubSpot), Social media (Rallio), other sales tools and partner marketing platforms.
• Collaborate with marketing, sales, tech, and account management teams to create shared understanding and alignment on strategic goals, and to drive features and capabilities that improve advisor, agency and partner adoption, workflow, efficiency, and effectiveness.
• Drive use of cross-channel ROI, attribution, and performance measurement of marketing activities as the core of the marketing experience for advisors and member agencies.
• Develop and maintain a high level of expertise on industry trends and technology.
• Collaborate with Product Management peers and leadership to cultivate a healthy, effective Product culture; contribute to and evangelize best practices to help the team grow into positions of influence.
• Define and analyze product KPIs, using data to inform decisions and iterate on features and processes.
• Champion the voice of the customer (agency/advisor/partner) to ensure solutions meet evolving needs and create tangible business value.
• Drive growth in traveler reach through increased adoption and utilization of media/marketing products and capabilities by advisors and member agencies.

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years of experience in product management, preferably in a marketing technology, SaaS, or B2B2C environment
• Direct experience with CRM systems (e.g., HubSpot), marketing automation, and sales/marketing integrations
• Experience with social media platforms, analytics tools, and campaign management platforms
• Proven ability to deliver measurable business outcomes and lead cross-functional initiatives
• Strong understanding of marketing performance metrics and ROI models
• Ability to lead cross-functional teams, even without influence or authority
• Strong problem-solving skills and ability to use data to rally others around your ideas
• Demonstrated ability to successfully manage sophisticated projects and competing simultaneous priorities
• Comfortable operating at both strategic and tactical levels in a fast-paced environment
• Excellent collaboration, communication, and stakeholder management skills
• Excellent skills working directly with customers

Preferred

• Experience in marketing, media, travel, hospitality, or luxury markets
• Familiarity with B2B, B2C, B2B2C marketing strategies and platforms
• Knowledge of data governance, segmentation, and personalization in marketing contexts

Benefits

• We offer a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.