Responsibilities

• Storytelling: You will craft compelling narratives that resonate with target audiences, influencing decisions and driving engagement across internal and external stakeholders.
• Business Insight: You will apply deep understanding of market dynamics and business drivers to shape strategies that advance organizational goals and unlock growth opportunities.
• Customer Focus: You will build strong relationships by delivering tailored, customer-centric solutions that address specific needs and enhance long-term loyalty.
• Strategic Mindset: You will anticipate future trends and translate insights into breakthrough strategies that position the organization for sustained success.
• Articulating Value Proposition: You will interpret customer needs and clearly demonstrate how our products and services differentiate from competitors to meet those needs effectively.
• Marketing Plan Management: You will develop and guide marketing mix strategies across product, price, promotion, and placement, ensuring alignment with customer expectations and business objectives.
• Maximizing Profitability: You will leverage pricing, promotions, and value-based selling to optimize profitability while maintaining competitive positioning in the market.
• Positioning for Target Segments: You will analyze customer perceptions, competitor activity, and product capabilities to define where and how we compete within key market segments.

Requirements

• Strategic Planning and Forecasting: Develop and execute long-term product line strategies, forecasts, and annual operating plans that align with business unit goals and drive sustainable growth.
• Marketing Mix and Product Launch: Design and implement comprehensive marketing plans—including product, price, promotion, and placement—to ensure successful product introductions and lifecycle management.
• Pricing and Profitability Management: Lead pricing activities throughout the product lifecycle to support revenue targets and optimize profitability, while aligning with market dynamics and customer expectations.
• Brand and Communication Leadership: Ensure effective implementation of product branding strategies and lead internal and external communications to reinforce product value and market positioning.
• Market Research and Competitive Positioning: Leverage market research tools to understand customer needs and competitor strategies, and define a clear stance in the target market to differentiate Cummins offerings.
• Customer Satisfaction and Issue Resolution: Champion customer satisfaction by proactively addressing elevated product-related issues and implementing initiatives that enhance customer value and loyalty.
• Cross-Functional and Global Collaboration: Work closely with engineering, legal, sales, and global teams to protect intellectual property, support product development, and ensure global profitability of the product line.
• Team Leadership and Development: Create work plans for Product Managers and Associate Product Managers, provide guidance on challenges, and delegate assignments based on individual strengths and development needs.
• Education, Licenses, Certifications: College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required. This position may require licensing for compliance with export controls or sanctions regulations.
• Experience: Significant relevant work experience required, including supervisory experience.