Responsibilities

• Develop, socialize, and own a multi‑year product vision, strategy, and roadmap for agentic content platforms, aligned to marketing and business outcomes.
• Deliver enterprise efficiencies and performance improvements in content creation to support digital shelf and personalized storytelling at scale.
• Drive collaboration across Marketing, IT, Data, Legal, and external agency partners to align requirements, manage risk, and accelerate delivery in a matrixed environment.
• Partner cross‑functionally to build an agentic framework across data governance, skills, agents, and playbooks to leverage intelligence and scale adoption.
• Build rapid prototypes and proofs of concept using available AI toolsets (APIs, low‑code platforms, and agent frameworks) to validate feasibility, UX, and value before scaling.
• Establish the foundation for GenAI and agent‑enabled content automation, partnering with Content Platforms, Data Science, Engineering, and partner teams to scale autonomous and semi‑autonomous workflows.
• Establish clear objectives, success metrics, and prioritization frameworks to balance near‑term value delivery with long‑term platform vision.
• Translate rapidly evolving AI capabilities into enterprise‑ready product features through agile iteration, hypothesis‑driven experimentation, and continuous evaluation/testing to balance speed with enterprise scale.
• Communicate product strategy, progress, and outcomes clearly to senior leaders and executive stakeholders.
• Manage platform dependencies, architectural considerations, and vendor partnerships to ensure seamless integration between adjacent platforms (e.g., DAM, PIM, CMS, activation).