Product Management Senior Manager - Marketing Technology

Responsibilities

• Define and execute the product strategy and roadmap for marketing technology solutions aligned with firm goals and business needs.
• Evaluate, select, implement, and optimize marketing technology platforms (e.g., CRM, marketing automation, analytics, CMS) to enhance marketing capabilities.
• Manage the full product lifecycle, from strategy and prioritization through implementation, optimization, and continuous improvement.
• Define and prioritize product features and enhancements based on business needs, user feedback, market trends, technical feasibility, and performance data.
• Partner with marketing, marketing operations, IT, finance, and other stakeholders to understand requirements, align priorities, and drive successful product delivery and adoption.
• Establish product goals, KPIs, and success metrics to measure business value, ROI, and user adoption.
• Identify opportunities to integrate marketing technology across the firm's application portfolio to improve operational efficiency and marketing effectiveness.
• Oversee the successful integration and ongoing performance of marketing technology solutions within marketing workflows and production environments.
• Develop solutions that improve campaign management, lead nurturing, content distribution, marketing analytics, and marketing operations.
• Monitor emerging technologies, industry trends, AI/ML applications, and the competitive landscape to drive innovation and inform product strategy.

Requirements

• Bachelor's degree in Computer Science, Engineering, or a related field
• A minimum of 7 years of experience in product management or product development leadership
• Experience with agile methodologies and product management tools
• Demonstrated ability to make data-driven decisions

Preferred

• Master's degree in Computer Science, Engineering, or MBA
• Juris Doctor degree
• Experience with marketing technology and CRM systems