Product Led Growth Marketing Lead

Responsibilities

• Shape the PLG Strategy: Define and drive Dynatrace’s PLG strategy, ensuring seamless integration with our broader go-to-market (GTM) approach.
• Optimize the Product Journey: Partner with Product to instrument and refine the product funnel, driving outcome
• Whaes from signups to activation, adoption, and monetization.
• Own Growth Metrics: Take accountability for key growth KPIs, including trial and Playground signups, activation rates, free-to-paid conversions, expansion, and lead volume.
• Lead Experimentation: Develop and manage a robust experimentation roadmap, testing and optimizing areas like signup conversion, lifecycle marketing programs, and user engagement.
• Communicate Impact: Build dashboards and deliver compelling insights to executives, showcasing PLG performance, learnings, and opportunities for growth.
• Inspire and Mentor: Lead and mentor Growth Marketing Managers, fostering a culture of innovation, collaboration, and results.

Requirements

• Proven Expertise: 7+ years in growth, lifecycle, or demand marketing, with a strong preference for experience in product-led growth (PLG).
• Collaborative Mindset: Skilled at working across marketing, product, and sales to align teams and deliver impactful outcomes.
• Track Record of Results: Demonstrated success in driving measurable growth across acquisition, activation, adoption, and monetization.
• Data-Driven Approach: Deep experience in experimentation, funnel optimization, and leveraging data to inform strategies and decisions.
• Leadership Excellence: Strong leadership and influencing skills, with a proven ability to manage and mentor high-performing teams in cross-functional environments.