Product Lead, Growth

New York City, NY (On-site)

$160K/yr – $210K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the market-building roadmap with end-to-end ownership from customer insights to market-ready positioning, delivering a measurable ARR impact.

  • Market strategy and product-market fit: shape positioning to win in a new segment.
  • Customer discovery to product tradeoffs: translate needs into critical limitations to solve.
  • Autonomous execution and accountability: ship outcomes with minimal handholding.

Job Description

Responsibilities

  • We’re looking for someone to build out a successful business line in this market that contributes meaningfully to our ARR.
  • Reporting to the CTO, you’ll investigate customer needs, figure out the product limitations that are critical to solve.
  • You’ll position and market our product to capture this market.
  • This is a role with high-level of autonomy and accountability.
  • You’ll get support and encouragement from the team, but many problems you’ll need to work through on your own.
  • And you’ll be fully responsible for delivering a successful outcome.

Requirements

  • Craves an entrepreneurial challenge, autonomy and total ownership
  • Operates with a sense of urgency
  • Willin g to roll up their sleeves to make things happen and is comfortable writing and shipping code
  • Wants to engage with and listen carefully to customers
  • Perseveres through difficulties and setbacks
  • Goes where the evidence leads

Nice to have

  • Is highly motivated by having impact and willing to push themselves
  • Prefers to get something wrong and quickly course correct than delay a decision
  • Treats people kindly and loves winning as a team
Enigma logo

Enigma

Born of the hardworking city of Newcastle, we’re an unlikely collective of some of the smartest and most experienced media, strategy and creative thinkers and makers in Australia. Working together to create and grow unignorable brands.

Founded in 1992
Brisbane, Queensland, AUS
177 employees (60 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
46.5%
Direct
39.4%
Referral
6.6%
Social
6.1%
Paid
1.3%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
36 (20% of company)
Marketing Roles Posted (Last 30 Days)
1