Responsibilities

• Develop deep working knowledge of Zoom's productivity products: who uses them, what problems they solve, how they compare to alternatives, and where their real advantages lie.
• Translate product positioning and messaging for PLG audiences that starts with the user problem, not the feature list—translating product capabilities into clear, outcome-oriented value.
• Own end-to-end content creation and publication—including demos, tutorials, comparisons, social posts, emails, and web copy—from concept through measurement.
• Use AI tools across the full content workflow—research, scripting, demo creation, editing, and iteration—to move quickly without sacrificing quality.
• Own the acquisition and sign-up funnel: build a repeatable content and distribution engine to drive organic discovery, landing page conversion, and sign-up completion.
• Optimize landing pages, signup flows, and run CRO experiments to improve conversion rates.
• Execute SEO and AEO content to improve organic discoverability and drive qualified traffic.
• Create and distribute platform-native content across X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels—matching format and depth to each platform's audience while maintaining Zoom brand guidelines.
• Track what's working using engagement, trial, subscription, and adoption signals—then use those findings to improve content and calls to action.
• Partner with Online Marketing on email campaigns and in-product activation—ensuring messaging consistency and coordinated user journeys.

Requirements

• 8+ years PLG experience in product marketing, content marketing, growth marketing, or social content, with focus on digital products (SaaS, AI tools, productivity platforms, or creator products).
• Strong product instincts: ability to identify the most important user problems, recognize genuine differentiators, and turn those into product stories that are simple, specific, and credible.
• Practical fluency using AI tools for research, scripting, demo creation, video editing, and content iteration—demonstrated through shipped work, not just familiarity.
• Demonstrated ability to personally create and publish end-to-end work: product videos, screen-recorded demos, and social content for digital products.
• Strong understanding of how audiences, content formats, and distribution differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn—with demonstrated depth on multiple platforms.
• Track record of building from scratch: cold-starting a content channel, product launch, or distribution system and driving it forward through ambiguity (candidates who have built and grown their own content channels with measurable results are encouraged to apply).
• Comfort with rapid experimentation and scrappy execution: a willingness to test unconventional approaches, learn from what doesn't work, and iterate quickly without needing perfect conditions or established playbooks.

Preferred

• Experience at an AI-native, SaaS, productivity, or creator-product company is preferred—though not required if the work demonstrates the right instincts and execution ability.

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.