Responsibilities

• Develop campaign strategy across a variety of channels. Deeply understand our products and customer pain points to conceptualize customer journeys that maximize cross-sell success. You’ll help scale channels and find new opportunities from the data and qualitative signals to optimize our cross-sell machine.
• Own end-to-end campaign execution. You’ll manage our HR cross-sell programs inclusive of launching, reporting, experimenting, and optimizing campaigns geared towards various audiences. You’ll define audiences and behavioral triggers, project manage copy and creative development, and report on the results.
• Build and manage relationships. You’ll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales and more in order to succeed in this role.
• Proactively share insights across the organization. Ensure cross-functional alignment by proactively keeping everyone in the loop on performance, building alignment, & setting shared priorities.

Requirements

• 5+ years of experience in a fast-paced, data-driven role like consulting, product, investment banking, or bizops.
• Experience analyzing data to drive business strategy. You’ll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights.
• Superb cross-functional collaboration and project management skills. You’ll drive initiatives that span marketing, sales, data science, engineering, product, brand, and marketing ops.
• A hacker’s mentality with structured problem-solving skills. We place a big emphasis on creativity matched with the ability to break down an ambiguous problem into solvable components.
• Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our customers.
• Taking initiative is second nature to you. Without prompting, you’ll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
• Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area.