Responsibilities

• Own and optimize the entire self-service customer journey, from website visit and signup to activation, first payment, retention, and expansion.
• Develop and execute Product-Led Growth (PLG) initiatives that improve user onboarding, activation, adoption, and customer success without Sales intervention.
• Identify growth opportunities by analyzing customer behavior, funnel performance, and market insights.
• Lead continuous experimentation through A/B testing, pricing and packaging optimization, landing pages, checkout flows, onboarding, and lifecycle campaigns.
• Improve key commercial metrics, including visitor-to-signup, activation, paid conversion, retention, Monthly Recurring Revenue (MRR), Customer Lifetime Value (LTV), Net Revenue Retention (NRR), and expansion revenue.
• Reduce Customer Acquisition Cost (CAC) and customer churn through data-driven optimization initiatives.
• Define, monitor, and report on growth KPIs, translating insights into actionable business recommendations.
• Collaborate closely with Product, Engineering, Marketing, Sales, Customer Success, and Finance to prioritize high-impact growth initiatives.
• Influence product priorities using commercial insights and customer feedback while partnering with Product and Engineering teams on execution.
• Optimize pricing strategies, free trials, upgrade journeys, referral programs, developer experience, and in-product guidance to maximize customer conversion.

Requirements

• 5+ years of experience in Product Growth, Product-Led Growth (PLG), Growth Marketing, Product Management, or Commercial Strategy within CPaaS, SaaS, B2B software, or other technology companies.
• Proven track record of growing self-service or product-led products by improving acquisition, activation, conversion, retention, and revenue through data-driven initiatives.
• Strong analytical expertise with hands-on experience using product analytics and experimentation tools such as Amplitude, Mixpanel, GA4, Hotjar, Microsoft Clarity, or similar platforms.
• Deep understanding of SaaS growth metrics and commercial KPIs, including MRR, ARR, CAC, LTV, NRR, churn, conversion funnels, pricing strategy, and lifecycle optimization.
• Experience leading cross-functional initiatives by partnering with Product, Engineering, Marketing, Sales, Customer Success, and Finance teams in agile environments.
• Proficiency in designing and executing growth experiments, including A/B testing, onboarding optimization, pricing and packaging improvements, checkout flows, and customer lifecycle campaigns.
• Excellent communication, stakeholder management, and strategic thinking skills, with the ability to present data-driven recommendations and influence executive-level decisions.