Product Evangelist I (Global Product Marketing)

Irvine, CA (On-site)

$71K/yr – $118K/yrIntern/New Grad3+ years expFull time

Posted 1 day ago

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Job Summary

Global product marketing ownership for console audio lines with emphasis on planning, launches, cross-functional execution, and market growth.

  • Own global marketing plans and product launch execution.
  • Collaborate across regions and teams to drive growth and market share.

Job Description

Responsibilities

  • The Product Evangelist I is responsible for global product marketing and management of Razer’s console audio product lines which encompass console headsets and accessories and wearable accessories, with a focus on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets.
  • Lead core product marketing functions across positioning, pricing, lifecycle management, and global launches to deliver competitive, market-relevant products and sustained business performance.
  • Contribute to the overall strategy and performance of the console audio portfolio, supporting revenue growth and market share expansion.
  • Develop and drive global marketing plans and comprehensive product launch plans for assigned product lines; present to internal stakeholders and drive execution at a detailed level.
  • Support product marketing and management functions across positioning, pricing, and lifecycle management for assigned product lines.
  • Support go-to-market planning and execution, ensuring timely and impactful launches across regions in close partnership with regional cross-functional teams.
  • Support First Party Licensing initiatives and drive partner co-marketing plans to expand product reach and brand visibility.
  • Conduct market analysis, competitive benchmarking, and product comparisons to inform strategy and positioning, and stay current on market and competitive offerings.
  • Partner with Product and Engineering teams to ensure competitiveness and market relevance.
  • Collaborate with Sales and Channel Marketing to support sell-in, sell-through, and channel activations.

Requirements

  • Minimum of 3 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus.
  • Experience developing and overseeing the execution of marketing plans.
  • Experience with console consumer electronics sales channels: retail, direct, online and distribution.
  • Able to write marketing copy and provide design direction on creative, including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
  • Work independently, prioritize, and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills include the ability to successfully interact with executive management.
  • Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
  • Education & Experience: College degree in marketing or other related discipline or equivalent experience.
  • Travel required up to 15%.

Preferred

  • Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.
Razer Inc. logo

Razer Inc.

3.6 Glassdoor

RazerTM is the world’s leading lifestyle brand for gamers.The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer ChromaTM (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China.

Founded in 2005
Irvine, California, USA
1.8K employees (371 in marketing)
56% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
9.3M
Monthly Google Ads Budget
$129K
Traffic Source Mix
Search
55.4%
Direct
34.1%
Referral
8.5%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
212 (12% of company)
Median Career Experience
6.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$200M
Last Raise
$75M
Series Unknown, 9 years ago

Funding History

  • May 2017
    Series Unknown • $75M
  • Feb 2016
    Series C • $75M
  • Oct 2014
    Series B

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