Responsibilities

• Product Page Setup & Definitions Write and standardize product descriptions across 10,000+ SKUs. Define the content template. Set up products in Shopify — tags, metafields, collection assignments, variant naming. Rewrite vendor-supplied copy to Living.Fit standards.
• Collection & Category Page Architecture Own the metadata and content blocks for every collection page. Build decision modules, comparison tables, and educational content blocks that turn product grids into decision hubs.
• Product-Led SEO Execution Build filtered sub-collection pages with clean URLs (/rubber-flooring/8mm, /resistance-bands/pull-up-assistance). Create use-case landing pages. Turn our flooring calculator and install guides into indexable content destinations. Develop brand pages for top vendors. Track rankings and performance monthly.
• Blog & Content Integration Audit 370+ existing blog posts for keyword gaps and product link opportunities. Build internal linking structures that flow blog traffic to category and product pages. Align editorial calendar with inventory and launches.
• Merchandising & Conversion Identify bundle opportunities. Build situation-based buying paths (Garage Gym Setup, Apartment Gym Starter, Heavy Lifting Kit). Write and test PDP headlines and above-the-fold copy.

Requirements

• 3–5+ years in ecommerce or product-led SEO
• Hands-on Shopify experience (products, collections, metafields, URL structure)
• Strong product copywriting — clear, benefit-led, keyword-informed
• Catalog thinking — you see structure and opportunity in large SKU sets
• Fluent in GSC, GA4, and keyword tools (Ahrefs, Semrush, or similar)
• Self-directed — you manage your own priorities and ship continuously
• Fitness context — you understand what the fitness equipment buyer searches for and what converts them

Preferred

• Nice to have: programmatic SEO experience, Shopify metafield architecture, comparison tool or buying guide builds, basic HTML/CSS