Product Content Marketing Manager

Responsibilities

• Work with instructors and senior leaders to turn webinars, panel discussions and recorded sessions into articles, guides, email content and other derived assets.
• Draft LinkedIn posts for instructors to publish in their own voice, and hand them to our social media lead, who manages the LinkedIn channels.
• Champion thought leadership for Pragmatic Institute, its leaders and its instructors, including bylined articles and the campaigns built around them.
• Use research, including our own surveys and outside market data, to ground content in evidence, and turn findings into content product teams can use.
• Build market intelligence for the company. Talk with customers and prospects, including NIHITO interviews, track competitors and market trends, and share what you learn with marketing, product, sales and senior leaders.
• Partner with the product team and sales enablement to turn our courses, certifications and programs into commercially compelling go-to-market plans, including launch messaging, sales materials and the product copy on our course, certification and program pages.
• Contribute to positioning, messaging and product architecture. The Head of Marketing owns positioning and messaging. You'll bring practitioner insight, write copy that applies it, and flag where it isn't landing.
• Use our buyer personas and competitive research to make sure content speaks to the people who buy and take our courses.
• Plan and optimize content for search engines and AI answer engines, including topic research, on-page optimization, and the structure that makes content easy to cite.
• Run content audits and gap analyses, decide which topics are worth making based on search demand, instructor expertise and business goals, and keep the content calendar current.

Requirements

• Contribute Hands-on experience as a product manager or product marketer (required)
• 3+ years of content marketing experience; B2B preferred
• Writing samples that show you can explain complex topics clearly
• Working knowledge of SEO and of how LLMs and AI search tools select and cite content
• Daily, practical use of AI tools in content work, and the judgment to rewrite or reject what they produce
• Experience working with subject matter experts and turning what they know into content
• Experience interviewing customers and prospects and turning what you hear into market insight
• Ability to define content plans from business goals and customer insight, and to measure results against clear KPIs
• Comfort working across teams without direct authority
• Experience with HubSpot, WordPress or Semrush a plus

Benefits

• generous time off
• flexible scheduling
• a culture built on trust and transparency