Product & Content Marketing Manager

USA (Remote)

$95K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead product marketing for Grace Hill's unified proptech platform, shaping messaging and content across demand gen, sales enablement, and adoption.

  • Own messaging, positioning, and go-to-market content from concept to delivery.
  • Must-have: 3–5 years in product marketing, with strong storytelling across formats.
  • Standout: Cross-functional impact across Product, Demand Gen, Sales, and CS with end-to-end content ownership.

Job Description

Responsibilities
  • Own product and platform positioning that supports full-funnel marketing efforts, from awareness through adoption.
  • Develop messaging frameworks, value propositions, and persona-based narratives.
  • Translate product capabilities into clear customer outcomes and differentiated value.
  • Ensure consistent messaging across campaigns, launches, website, and sales materials.
  • Evolve positioning based on product strategy, customer insights, and go-to-market priorities.
  • Partner with Product, Demand Generation, Sales, and Customer Success to bring messaging to market.
  • Support product launches with aligned positioning and supporting content.
  • Develop sales enablement materials that communicate product value and use cases.
  • Identify messaging gaps and create content to support pipeline progression and adoption.
  • Ensure cross-functional teams have consistent messaging and content resources.
Requirements
  • 3–5 years of experience in product marketing, content marketing, or related role, ideally in a B2B or SaaS environment
  • Strong writing and storytelling skills across multiple content formats
  • Experience developing positioning, messaging frameworks, and campaign narratives
  • Ability to translate product capabilities into clear business value
  • Experience creating sales enablement and product marketing content
  • Strong cross-functional collaboration skills
  • Excellent organization and ability to manage multiple priorities
  • Experience with tools such as HubSpot, Asana, Google Workspace, or similar platforms is a plus (not required)
  • Location: Remote. Must be US-based
  • Must be US-based / authorized to work in the US at time of hire
Preferred
  • Experience with HubSpot, Asana, Google Workspace (tools a plus)
  • Experience or familiarity with real estate, proptech, or learning & development tools
Benefits
  • Grace Hill offers benefits including health, dental and vision insurance, 401K, PTO, life insurance, disability insurance, and more.
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Grace Hill

Grace Hill provides technology-enabled performance solutions that help owners and operators of real estate properties increase property performance, reduce operating risk and grow top talent. Its industry-leading solutions covering policy, training, assessment, survey, and data-driven insights are bolstered by years of real estate experience, in-depth service-level expertise and outstanding customer support. Today, more than 500,000 real estate professionals from more than 2,300 companies rely on talent performance solutions from Grace Hill. Visit us at http://gracehill.com or on LinkedIn.

Founded in 1998
Irving, Texas, USA
315 employees (25 in marketing)