Product Content Manager at Pentel of America | Ontario, CA | $85K/yr – $100K/yr

Pentel of America

Product Content Manager

Ontario, CA (On-site)

$85K/yr – $100K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product content strategy and execution for Pentel’s e-commerce programs.

Own product content lifecycle across platforms, including copy, visuals, and metadata.
Must-have: 5+ years in e-commerce product content with SEO and CMS experience.
Standout: Experience with A+/enhanced content and cross-functional scope.

Job Description

Responsibilities

The Product Content Manager is responsible for the product content lifecycle by managing, creating, developing, and strategizing the distribution of enriched product information across various platforms to enhance user engagement and drive business objectives.
Monitor and analyze product profitability and success metrics.
Works independently and collaborates closely with Sales, Product Development, Marketing, Creative teams and other stakeholders to deliver best-in-class products.
Product Copy Management. Producing and publishing content, write, edit, proofread and optimize product titles, bullets and long-form descriptions to ensure metadata and images have appropriate product coverage while designing processes with internal teams to improve customer experience. Formulate and maintain keyword strategy and metadata (title tags, meta descriptions, alt text, schema). Create content templates, product copy standards, and a governance process for updates.
Visual Asset Creation. Utilize digital photography library along with stock image library (ex. Adobe Stock) to develop eye-catching and informative product imagery, social posts, ad content, visual posts, short-form videos and web banners to be used on various Pentel channels, e-commerce partner platforms and Sales presentations. Develop and define to ensure each asset includes relevant metadata and keywords to optimize SEO/GEO visibility.
Monitor and Update for AI. Utilize tools to monitor and benchmark Pentel performance in SEO/GEO and Agentic search. Adapt content strategies to maximize Pentel ranking and appearance in all manners of search. Develop content that is consistent across all platforms and placements to build a high level of trust online. Suggest improvements and recommend new platforms and content strategies as the landscape evolves.
Dynamic Landing Pages and Enhanced Content. Manage and collaborate with stakeholders, including and not limited to Sales and Ecom teams to develop dynamic landing page content for new and top-selling products as they launch or are promoted. Build and maintain a library of content of Enhanced (A+) content for placement across e-commerce marketplaces and modifications to meet platform specifications as needed.
Promotional Support. Manage and build content to be used across all accounts for cross-promotion, social and other media vehicles to maximize awareness during promotional periods.
Asset Library Management. Regular review/audit of asset library to ensure that all products have relevant and updated imagery, videos and promotional ad imagery (including all metadata for SEO). Coordinate with stakeholders for timely addition of new products as well as updates/changes to existing products. Manage a schedule of timely promotional posts and maintain the content database of posts for easy search/access by marketing and sales staff.
Manage Budget. Develop, monitor and report on budgetary needs for continued growth.

Requirements

Education and/or Experience:
- Bachelor’s degree (business, marketing or graphic design preferred)
- Minimum of 5 years’ experience working in an e-commerce related role for a consumer brand
- Experience in creating and managing product content, keywords, metadata for ecommerce including but not limited to Amazon platform and Shopify (A+/enhanced content development a plus)
- Demonstrated experience optimizing large product catalogs for SEO (on-page + structured data)
- Strong copywriting skills and ability to write concise, conversion-focused product copy
- Comfortable with analytics tools (Google Analytics), keyword tools (SEMrush preferred), and CMS/ecommerce platforms
- Excellent cross-team communication and project management skills
Knowledge, Skills and General Abilities:
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Detailed oriented & very organized
- Strong ability to track projects and follow up appropriately
- Ability to think creatively
- Ability to interact and communicate professionally with all levels of the organization as well as externally with vendors and customers
Certificates, Licenses, Registrations:
- Certificates, Licenses, or Registration in related field
Other Special Skills and Abilities:
- High proficiency in Microsoft Windows applications and Microsoft Office software, especially PowerPoint & Excel
- PC Desktop knowledge and usage required in addition to multi-tasking and deadlines? (text included) - Proficiency in Adobe Creative Suite is a major plus? - Familiarity with a CMS/PIMS platforms such as Salsify or Syndigo preferred

Benefits

Benefits: Medical, Dental, Vision, Life Ins. AD&D, Sup. Life, Vacation, Sick (6), 401K, Holidays (12)

Pentel of America

For over 70 years, Pentel has supplied the world with the highest quality products. We are a leader in innovation with a commitment to excellence. Pentel is the only writing instrument company to receive the Deming Award for recognition of the highest standard of quality.Pentel invented roller ball technology...the smoothest way to express ideas. Pentel pioneered graphite lead and our Super Hi-Polymer Lead is the market leader. Our mechanical pencil inventions remain the hallmark of the industry.We take pride in our craftsmanship. Every Pentel mechanical pencil, lead, eraser, pen and correction fluid is manufactured by our own factories. No other manufacturer can match this commitment to manufacturing excellence.We are as committed to quality products as we are to education and worthwhile causes. We sponsor numerous educational programs and donate products to libraries, schools and organizations of need. Pentel proudly offers a environmentally friendly line of writing instruments, Recycology. Our product's dozen boxes, master cartons and blister cards are printed on recycled and recyclable materials. Pentel is working with you to create a healthier environment.At Pentel, your satisfaction is guaranteed. Every product is backed with a lifetime warranty against defects in materials and workmanship.Past, present and future, Pentel offers superior quality, innovative products and the maximum value for every dollar spent.

Founded in 1965

Torrance, California, USA

174 employees (18 in marketing)

www.pentel.com