Producer/Social Media Manager

Responsibilities

• Produces, shoots, edits, and publishes platform-native short-form vertical video for Arizona PBS social media channels, using smartphone-first and lightweight production workflows.
• Adapts material from Arizona PBS broadcast programs, productions, and events into platform-specific social content, working from assets delivered under the station's production capture standard.
• Produces live and event-based social media coverage for station programs, community events, and special initiatives.
• Directs and reviews the work of student employees supporting short-form content production.
• Monitors platform trends and formats; tests new approaches and reports results.
• Builds and maintains the station's master social media content calendar, integrating national PBS and PBS Digital Studios content, local programming, community events, holidays, membership campaigns, and special initiatives.
• Manages intake, routing, and scheduling of social media requests across departments in accordance with station social media workflow procedures.
• Coordinates publishing cadence across station accounts to maintain consistency and avoid conflicts.
• Manages community response for program and content accounts, including comments and messages, consistent with Arizona PBS editorial standards.
• Covers short-turnaround and time-sensitive publishing needs.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Portfolio of self-produced short-form vertical video (shot, edited, and published by the candidate) demonstrating platform-native storytelling and audience results.
• Experience with mobile-first video capture and editing workflows and professional editing software (Adobe Premiere Pro, CapCut, or comparable).
• Experience managing a multi-account social media content calendar and coordinating publishing across teams.
• Experience with social media management, scheduling, and analytics tools, and project management platforms such as Monday.com.
• Experience in community management and public-facing engagement for a media, journalism, or mission-driven organization.
• Experience directing, mentoring, or reviewing the work of student employees, interns, or junior creators/staff.
• Knowledge of public media editorial standards, including the distinction between editorial and sponsored content.
• Experience producing live or event-based social coverage.
• Ability to communicate in Spanish.

Benefits

• ASU’s comprehensive benefits package is a key part of your total compensation. Visit the ASU Compensation Estimator.