Job Description

The Communications Director will lead the development and execution of an integrated communications strategy that strengthens the Foundation’s brand, elevates its impact, and advances long‑term narrative change. This role will shape how the Foundation communicates its mission, values, and insights to diverse audiences, including employees, community partners, grantees, policymakers, other foundations, and the public.

A strong communications function helps a corporate foundation achieve its philanthropic goals by:

1) Mission, Brand, and Impact Storytelling

Clarify the Foundation’s purpose, values, and goals for key audiences.

Amplify grantee and community impact through clear, community-centered storytelling.

Crafts compelling, consistent messaging across all platforms, ensuring stories reflect the voices and lived experiences of communities most affected by the issues the Foundation seeks to address.

Develop and distribute multi-channel content (web, social, reports, remarks) aligned to the strategy.

2) Narrative and Thought Leadership

Position the Foundation and leaders as credible, values-based voices in priority issue areas.

Develops and stewards a narrative change strategy that shifts perceptions, deepens understanding of systemic issues, and amplifies community‑centered solutions. Identifies the stories, messengers, and communication pathways that can influence mindsets and drive long‑term cultural change.

Develop and steward narrative-change messaging, including executive remarks, op-eds, and sector insights.

Manage vendors and partners supporting content creation and distribution.

3) Strategy Alignment and Operations

Lead annual communications planning aligned to Foundation strategy, program cycles, and enterprise priorities.

Serve as communications advisor and integrator / dot connector across Comms, Public Affairs, Marketing, Legal, and Program teams.

Manage editorial calendar and content workflows to ensure consistency and timely delivery.

4) Stakeholder Engagement and Transparency

Engage grantees, community partners, and internal stakeholders to strengthen relationships and surface feedback.

Communicate funding priorities, decisions, and outcomes with clarity and transparency.

Coordinate media and external storytelling opportunities in partnership with corporate communications.

5) Governance, Risk, and Learning

Oversee publicly facing materials and digital presence (including the Foundation website) for quality and consistency.

Lead issues management and message review to protect reputation and ensure risk alignment.

Use learning and measurement to improve communication effectiveness and evolve strategy over time.

Experience & Skills

The Communications Director brings a blend of strategic communications expertise, cross functional leadership, and hands-on content development experience to elevate the Foundation’s voice and impact. This is an individual contributor role focused on leading through influence and cross-functional partnership. Key experience and skills include:

Strategic Communications: Builds and executes integrated strategies that clarify mission, strengthen reputation, and support long-term narrative change.

Executive Communications: Speeches, remarks, and talking points for senior leaders—clear, consistent, and values-aligned.

Narrative & Thought Leadership: Crafts audience-centered messaging that elevates community voice and makes complex issues accessible.

Content & Editorial: Runs editorial calendars and multi-channel storytelling (web, social, reports, multimedia).

Partnership & Alignment: Connects Comms, Public Affairs, Marketing, Legal, and program teams; builds trust with grantees and community partners.

Issues & Reputation: Leads risk-aware communications, message review, and response in moments of scrutiny.

What You Bring

• Bachelor's degree or advanced degree (where required)

• 8+ years of experience in related field.

• In lieu of degree, 10+ years of experience in related field.

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$107,901.00 - $172,642.00

Skills

Budget Management, New Program Development, People Management, Program Coordination, Program Evaluations, Program Implementation, Program Management, Program Strategy, Project Management, Strategy Development

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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.

Principal, Strategic Narrative & Communications

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Job Summary

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