Responsibilities

• Set the strategic approach for owned social content, then translate it into a working content calendar and a steady drumbeat of native, culturally fluent posts across Instagram, TikTok, YouTube, LinkedIn, X, Reddit, and emerging platforms
• Bring a strong, well-reasoned point of view to social strategy, pressure-testing ideas and raising the bar for what "good" looks like across the team and agency partners, not just executing against someone else's plan
• Spot and act on real-time trends and cultural moments, moving from idea to published content fast, without waiting on a formal brief
• Turn Sponsorships and offline activations into social-first content, working directly with those teams to capture and package moments as they happen
• Build and evolve the community management framework, including response protocols, escalation paths, and crisis playbooks that guide day-to-day execution by our agency partners, and step in personally on complex or high-stakes moments
• Own the day-to-day build-out and execution of the influencer program, including the relationship with our creator agency: manage sourcing and contracting, and personally vet and brief talent for higher-stakes or strategic partnerships, ensuring platform compliance across every campaign while staying close enough to key relationships to keep the work authentic and on-brand
• Build and maintain the operational backbone of the program, including the creator database, rate benchmarks, contracting templates, and briefing docs, so it can scale without adding headcount
• Track and report on influencer performance against the program's measurement framework, flagging what's working and where to double down or cut
• Identify gaps in the current program, such as creator mix, tiering, or content formats, and bring recommendations for how to evolve it
• Own the operational relationship with owned social and influencer agency partners: manage scopes, timelines, deliverables, and quality of output

Requirements

• 8+ years of experience in social media and/or influencer marketing, with direct, hands-on ownership of content creation, publishing, or creator management (this is a senior individual-contributor role; people management experience is not required)
• Demonstrated ability to build and scale an influencer program end to end, including creator sourcing, contracting, briefing, and measurement
• Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a track record of producing content that performs natively on each
• Strong creative instincts and hands-on execution skills: comfortable concepting, writing, or shaping content directly, not just directing others
• Experience managing agency relationships, including scope, timelines, and deliverable quality
• Ability to operate with speed and autonomy, turning a rough idea into shipped content or a launched creator campaign without heavy oversight
• Comfortable being the senior social voice in cross-functional or leadership settings, with a track record of shaping strategy and influencing decisions without relying on formal authority
• Strong written and verbal communication skills, with the ability to bring a clear point of view to strategic conversations
• Bachelor's degree required