Principal, Product Marketing - ZPA

USA (Remote)

$200K/yr – $285K/yrSenior Level8+ years expFull time

Posted 22 hrs ago

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Job Summary

Own product marketing end-to-end for ZPA use cases, shape positioning for ZTNA/SASE, lead launches, and enable sales while tracking AI and security-market trends.

  • Own product marketing and cross-functional launches
  • Develop differentiated messaging for technical and executive audiences

Job Description

Responsibilities

  • - Product Leadership: Own product marketing end-to-end for several high-growth ZPA use cases, and collaborate with other leadership to define and execute broader portfolio marketing strategy for maximum impact.
  • - Strategic Messaging: Develop product positioning and messaging that clearly differentiates Zscaler’s ZTNA and SASE solutions in a highly competitive market.
  • - Launch Orchestration: Collaborate cross-functionally with Product Management, Sales, Enablement, and Demand Gen teams to lead high-impact product launches.
  • - Full-Funnel Content: Create impactful content for a variety of formats and audiences—from technical buyers to business leaders—to support awareness, demand, and enablement.
  • - Sales Empowerment: Communicate the core value proposition of our solutions to the sales organization and develop tactical tools that accelerate the end-to-end selling process.
  • - Market Intelligence: Monitor enterprise AI trends and data security challenges to ensure our go-to-market strategy aligns with evolving customer needs.

Requirements

  • - Must have 8-10 years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations
  • - Minimum Bachelor’s degree in Marketing, Computer Science, cybersecurity, journalism, or related field
  • - Must be proficient in go-to-market strategy, product messaging, and cross-functional collaboration
  • - Deep understanding of enterprise security trends, security operations challenges, and managed security services
  • - Demonstrated success in launching and scaling B2B SaaS, security solutions, or managed security services

Preferred

  • - Master’s degree or MBA; certifications in cybersecurity, AI, or cloud technologies
  • - Direct experience in security or networking
  • - Proven ability to craft messaging for both technical and executive-level audience

Benefits

  • - Various health plans
  • - Time off plans for vacation and sick time
  • - Parental leave options
  • - Retirement options
  • - Education reimbursement
  • - In-office perks, and more!
Zscaler logo

Zscaler

3.7 Glassdoor

Zscaler empowers enterprises to modernize security, streamline operations and help transform business through its innovative approach to cybersecurity. The Zero Trust Exchange platform, strengthened by AI, safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location. With over 500 billion transactions processed daily, Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day. Transform your business with Zscaler’s cutting-edge approach to cybersecurity.Stay Connected:LinkedIn: https://www.linkedin.com/company/zscalerTwitter: https://www.twitter.com/zscalerFacebook: https://www.facebook.com/Zscaler/Instagram: https://www.instagram.com/zscalerinc/

Founded in 2008
San Jose, California, USA
9.4K employees (451 in marketing)
67% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$274K
Traffic Source Mix
Search
23.9%
Direct
58.8%
Referral
13.5%
Social
2%
Paid
1.7%

Headcount Trend

Current headcount: ~9.4K

Marketing Team

Marketing Team Size
291 (3% of company)
Median Career Experience
16 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.7B
Last Raise
$1.5B
Post IPO Debt, 9 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $1.5B
  • Apr 2024
    Post IPO Equity • $22.7M
  • Nov 2017
    Secondary Market

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