Principal Product Marketing Strategist

Chicago, IL (Hybrid)

$107K/yr – $183K/yrSenior Level8+ years expFull time

Posted 6 days ago

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Job Summary

Owns the end‑to‑end product marketing and GTM for Alliant’s top new products, shaping positioning, messaging, and integrated launch plans across channels while partnering with product and digital teams to translate features into market‑ready value and transitioning launches into BAU with governance and measurement.

Leads cross‑functional go‑to‑market strategy and launch execution
Defines audience, messaging, and channel plans for flagship products
Ensures ongoing optimization and cross‑functional readiness after launch

Job Description

Responsibilities

Accountable for the end‑to‑end product marketing and go‑to‑market (GTM) strategy for Alliant’s highest‑priority new products and strategic capabilities.
Owns positioning, value propositions, messaging frameworks, and integrated launch strategies across paid, owned, earned, partner, and PR/communications channels.
Partnering with team and responsible for bringing new products and capabilities to market and then transitioning initiatives into BAU lifecycle optimization post‑launch.
Enabling marketing to operate as a strategic partner driving go‑to‑market excellence, ensuring launches are thoughtful, differentiated, and execution‑ready.
- Own end‑to‑end creation and launch strategy for priority new products and capabilities (e.g., flagship deposit or lending launches, new member value propositions, new SEG capabilities)
- Define product positioning, value propositions, target audiences, and messaging frameworks (core narrative with channel‑specific adaptations)
- Design integrated launch strategies that leverage a wide range of marketing channels, including paid, owned, earned, partnership‑led, and PR/communications approaches
- Bring creative, differentiated, and when appropriate “out‑of‑the‑box” thinking to launch strategy while maintaining brand, risk, and compliance alignment
- Build comprehensive launch plans, including phasing, channel sequencing, targeting, creative direction, offer strategy, and stakeholder approvals
- Partner with product and digital teams to translate product features into market‑ready value and experiences

Requirements

Minimum - 4 Year Bachelors Degree in Marketing or related
Minimum - 8 Years of Product marketing, go‑to‑market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related
In Lieu of Education
12 Years of Product marketing, go‑to‑market strategy, lifecycle marketing, or growth marketing (financial services experience preferred) or related

Preferred

Agile/Scrum Certification

Benefits

Annual performance bonus
Work from home up to 3 days a week
Paid parental leave
Employee discount programs
Time off including paid personal and sick days
11 paid holidays
Education reimbursement

Alliant Credit Union

Alliant is unlike any other financial institution — a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members, employees and communities. With over 85 years of history and more than $19 billion in assets, Alliant Credit Union is the largest credit union in Illinois and one of the largest in the U.S. Our industry-leading financial products, seamless digital experiences and exceptional customer service make banking simpler for our 900,000+ members.Fully digital, fully human and full of possibility, we work to provide our members with experiences that redefine the financial industry, challenge the status quo and unleash brilliance.

Founded in 1935

Chicago, Illinois, USA

811 employees (35 in marketing)

www.alliantcreditunion.org