Responsibilities

• Strategic Planning: Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators.
• Market Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape, using data and insights to inform a comprehensive marketing strategy.
• Product Positioning & Messaging: Define and communicate an enduring and unique value prop for how Photoshop and Firefly work together as part of the Creative Cloud portfolio. Translate technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud.
• Go-to-Market Execution: Lead the go-to-market process for new product launches, including messaging, positioning, informing pricing, and promotional activities.
• Driving Value & Performance: Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives.
• Customer Journey: Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction.
• Influencing Senior Leadership: Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key cross-functional partner to ensure seamless collaboration on marketing initiatives.

Requirements

• 10+ years of experience in product marketing, marketing, or a related field
• BA/BS degree in Marketing, Business or a related degree is preferred OR 10+ years of experience OR equivalent practical experience