Principal Product Marketing Manager, Emerging Mid Market Platform

Fort Wayne, IN (On-site)

$205K/yr – $278K/yrSenior Level12+ years expFull time

Posted 20 hrs ago

Job Description

Responsibilities

  • Partner with product to define Advanced's multi-year strategy: Help set the strategic direction for where Advanced must go to win in mid-market, shaping the bets that drive long-term competitive position and growth
  • Sharpen who we win and why: Use market and customer insight to evolve our understanding of the ideal customer, keeping our targeting and value proposition ahead of an evolving market
  • Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
  • Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
  • Build the business case for the future state: Develop the insight and narrative that supports where Advanced should go next, and present that point of view to senior audiences
  • Enable the field to sell the vision: Partner with Sales to translate strategy into a compelling narrative, incorporating field feedback into our evolving direction

Requirements

  • BA/BS required, MBA preferred, or equivalent work experience
  • 12+ years of experience in product marketing, product strategy, or management consulting, with a demonstrated track record of owning multi-year strategy; mid-market SaaS experience strongly preferred
  • Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
  • Experience working with product management teams
  • Demonstrated track record influencing stakeholders across a complex, matrixed organization
  • Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
  • Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with a track record of driving measurable outcomes at the strategy level
  • Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Preferred

  • MBA preferred
  • mid-market SaaS experience strongly preferred
  • Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow
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Salaries

Posted range

$205K/yr – $278K/yr

Taken straight from the job posting.

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