Responsibilities

• Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products, including how cross-format and outcome-based buying trends are reshaping advertiser expectations.
• Communicate the product vision and direction to internal and external stakeholders, establishing a regular cadence of engagement that connects individual product narratives and workstreams to a cohesive omnichannel story.
• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap — particularly where multiple products intersect or where the advertiser experience spans campaign types.
• Align GTM strategy to the product roadmap, translate complex cross-surface product capabilities into simple and clear language, and continue to gather customer feedback post-launch to inform how products work together and where the unified experience can improve.
• Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs — with an emphasis on articulating the value of multi-format activation and simplified, objective-first buying.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Preferred

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.