Responsibilities

• Lead the solution architecture, implementation, and optimization of core marketing platforms, including marketing automation, customer data platforms, and downstream integrations.
• Co-Design and maintain end‑to‑end data flows connecting website activity, tagging, CDP processing, and activation in marketing systems.
• Evaluate platform capabilities, constraints, and tradeoffs; provide clear recommendations that balance scalability, maintainability, and business value.
• Serve as a technical authority and advisor for MarTech roadmap planning and capability assessments.
• Own complex integrations between marketing automation platforms and customer data sources, ensuring accurate, timely, and governed data movement.
• Define and enforce data standards (naming, option values, country codes, segmentation logic, deduplication rules).
• Partner closely with Data Engineering and Analytics teams to support UAT, lineage validation, and production readiness for new integrations and enhancements.
• Proactively identify data quality risks, edge cases, and overlap scenarios; document implications and mitigation strategies.
• Support the design and refinement of marketing audiences, segments, and subsegments, including keyword logic, scoring, and overlap considerations.
• Review and provide feedback on process flows and implementation models for audience creation and activation.

Requirements

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
• Marketing automation platforms (e.g., Eloqua or equivalent)
• Customer Data Platforms and identity resolution concepts
• SQL and data analysis for validation and troubleshooting
• Data modeling, option value governance, and normalization
• Integration patterns, UAT, and production validation
• Systems thinking and problem decomposition
• Clear written and verbal communication
• Cross‑functional collaboration and influence
• Ability to balance speed, quality, and long‑term maintainability