Responsibilities

• Drive Implementation of Marketing Strategies and Initiatives in US
• Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
• Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
• Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
• Manage the relationships with the key external stakeholders – providers, payers, clinical societies
• Lead product and services value proposition dissemination across the customer base
• Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
• Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
• Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
• Build robust business analytics related to all key product lines to inform sales forecasts and product planning

Requirements

• 7+ years of medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education) 5 yeras with an advanced degree
• Strong written and oral communication
• Bachelor ’s degree in marketing or medical device related discipline ( e.g. business, marketing, communications, biomedical engineering, biochemistry)
• Good understanding of the US healthcare system
• Experience with physician engagement activities and events
• Experience with digital product marketing campaigns

Preferred

• MBA
• Understanding of aortic disease , therapies , and products
• Experience in US medical device therapy and market development
• Experience being in a cath lab or operating suite (even if just as observer)
• Proven strategic thinking and business acumen

Benefits

• The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
• Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.