Responsibilities

• Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
• Creating and maintaining web forms
• Lead list uploads
• Campaign creation
• QA and troubleshoot tracking issues for the above
• Manage email operations, such as: Creating email templates / filling template with content, Scheduling and sending emails, Email performance reporting
• Own the definition, documentation, and enforcement of marketing operations processes, including: Campaign and program naming conventions, Campaign type taxonomy, List upload templates and required fields, Data standards required for automation and reporting
• Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring: Accurate stage progression, Consistent definitions, Reliable funnel and conversion reporting
• Partner with regional marketing teams to drive alignment on shared definitions and templates
• Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation

Requirements

• Proven experience in marketing operations or marketing automation (B2B preferred)
• A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
• Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment
• Experience using marketing automation, preferably Marketo
• Experience using Salesforce CRM
• Ability to balance hands-on execution with process improvement and standardization
• Ability to work independently and collaboratively across teams
• Strong communication skills (written and verbal), with fluency in English