Responsibilities

• Manage end-to-end Marketo campaigns, including forms, lists, templates, and email sends.
• Create and maintain web forms and lead list uploads.
• QA and troubleshoot tracking issues across campaigns.
• Schedule and send emails and build performance reports for campaigns.
• Define, document, and enforce marketing operations processes (stage progression, definitions, funnel reporting).
• Align regional teams on shared definitions and templates.
• Identify manual workflows and collaborate with Business Systems to implement scalable automation.
• Manage Marketo system changes and coordinate with Business Systems.
• Ensure data quality and cross-system alignment between Marketo and Salesforce.
• Build and maintain reports to track lead progression and campaign performance; deliver system training.

Requirements

• Proven experience in marketing operations or marketing automation (B2B preferred).
• A good understanding of digital marketing tools such as Google AdWords, Google Analytics, Drift, etc.
• Strong organisational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast-paced, deadline-driven environment.
• Experience using marketing automation, preferably Marketo.
• Experience using Salesforce CRM.
• Ability to balance hands-on execution with process improvement and standardization.
• Ability to work independently and collaboratively across teams.
• Strong communication skills (written and verbal), with fluency in English.