Principal Marketing Manager – Expert Voice & Insights

San Diego, CA (On-site)

$191K/yr – $259K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the expert insights flywheel from listening to action, shaping how product teams hear the Voice of the Expert and turning friction into shipped features.

  • Own VOE and Insights Strategy to tie expert feedback to product outcomes.
  • Lead end-to-end listening architecture and engagement scoring across a global Expert Network.
  • Run the Insights-to-Action pipeline translating expert friction into actionable product requirements.

Job Description

Responsibilities

  • Spearhead the Voice of the Expert (VOE) & Insights Strategy
  • End-to-End Listening Architecture: Architect and execute the global surveying, pulse-taking, and deep-dive listening strategies for the entire Expert Network. Accountable for tracking and increasing Expert Engagement Scores.
  • Immersive Experience Studios: Lead and scale our Immersive Experience Studios, creating interactive testing grounds where product teams and experts collaborate live to simulate real-world workflows.
  • Continuous Improvement Culture: Synthesize complex qualitative themes and quantitative survey data into rigorous, executive-ready insights that champion the expert perspective.
  • Influence Product & Engineering Roadmaps
  • Insights-to-Action Pipeline: Act as the ultimate bridge between frontline experts and the Product Management organization. Translate complex expert friction points into clear, actionable product requirements.
  • Feature Accountability & Adoption: Partner with the Expert Readiness and Change Management teams to integrate expert user acceptance testing frameworks. Champion the successful implementation and shipping of top VOE feedback themes directly into our core product and platform backlogs to maximize Expert Adoption.
  • Readiness Optimization: Ensure experts feel equipped, trained, and confident in the stability and feature-completeness of internal tools before peak seasons.
  • Drive the AI + HI "Experts-in-the-Loop" Model Validation Program
  • Experts-in-the-Loop Governance: Lead the newly formed Expert AI Model Validation team, establishing frameworks that leverage our human network to evaluate, stress-test, and refine Intuit’s generative AI capabilities.
  • Future of Work Stewardship: Position our experts not just as software users, but as the foundational trainers of our global financial intelligence engine.
  • Expert Engagement Score (Tracking and increasing overall expert network sentiment)
  • Tools Readiness Score (Expert tool confidence and readiness)
  • VOE Implementation & Adoption Rate (Percentage of high-priority expert feedback themes successfully resolved via shipped product features or workflow optimizations, adoption of AI expert tools)

Requirements

  • 10–12+ years of experience across Product Marketing, Employee Experience/Listening, Workforce Insights, or Strategy Operations within a high-growth tech or product ecosystem.
  • Proven Listening Track Record: Demonstrated success building large-scale, continuous employee/user listening platforms and surveying infrastructure/methodology with high customer empathy.
  • AI/Technical Literacy: Strong comfort navigating discussions around AI models, algorithmic validation, or technology transformations.
  • Experience working with machine learning or AI workflows is a major plus.
  • Education: Bachelor’s Degree in Marketing, Business Administration, Cognitive Science, Psychology, Data Analytics, or a related field. (Master's or equivalent experience preferred).
  • Leadership & Influence: Executive presence and ability to navigate across teams; track record of influencing decisions.

Preferred

  • Executive Presence & Matrix Navigation
  • Empathy-Driven Strategy
  • Team Leadership

Benefits

  • Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
  • This position may be eligible for a cash bonus, equity rewards and benefits.
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Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

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