Responsibilities

• Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets that deliver cohesive member journeys and drive ecosystem growth across TurboTax and Credit Karma
• Identify and resolve GTM conflicts across messaging, timing, or resource allocation
• Represent Marketing in cross-functional strategic planning forums, including direct contribution to strategy papers and executive business reviews
• Develop and maintain a cohesive narrative across all GTM efforts, connecting fragmented workstreams into a single, executive-ready story
• Reduce executive burden by owning high-quality inputs for monthly and quarterly business reviews
• Define and operationalize a marketing performance framework across strategic and core initiatives in partnership with Finance and Analytics
• Lead operating mechanics (e.g. reviews, forums, milestone updates) that keep work aligned and on track across GTM teams
• Partner with the Program Management and Operations leader to align execution within strategic programs

Requirements

• 10+ years of experience in marketing strategy, business operations, or management consulting
• Proven ability to operate at both the strategic and executional level
• Executive presence and strong storytelling ability across written and verbal formats
• Deep familiarity with go-to-market planning, product launch cycles, and performance reporting
• Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments
• Experience working directly with senior executives (CMO, GM, Head of Product, etc.)
• Experience in high-growth consumer tech or agency-side marketing strategy preferred
• MBA is a plus

Preferred

• MBA is a plus
• Experience in high-growth consumer tech or agency-side marketing strategy preferred