Responsibilities

• Acts as lead subject matter expert on Mileage Plan member insights and behavior and uses those insights to drive meaningful impact to guest engagement.
• Defines long-term strategic roadmap for Mileage Plan lifecycle marketing and programs that will increase loyalty.
• Communicates to key stakeholders the performance of loyalty lifecycle programs regularly to Marketing and Loyalty leadership.
• Leads and advocates for data initiatives to ensure data integrity across marketing technology platforms.
• Recommends and manages the full suite of loyalty lifecycle programs and campaigns, including member monthly statements, mileage plan partner marketing, loyalty engagement campaigns, and mileage plan acquisition.
• Lifecycle marketing representative for enterprise-wide projects, including integrating new loyalty platforms, sustainability programs, and milestone recognition programs.
• Develops and optimizes all loyalty lifecycle engagement and performance reporting, ensuring reporting dashboards and presentations distill key insights with clear and concise executive reporting.
• Exercises considerable latitude and initiative to recommend targeting and testing strategies to improve and optimize lifecycle communications continually.
• Collaborates with loyalty, analytics, e-commerce, guest experience, and technology teams to measure and understand the loyalty lifecycle.
• Networks and builds relationships with key individuals internally and externally, focusing on operating at all levels of the organization.
• Applies deep knowledge of the domestic and global competitive environment and understands how Alaska is positioned to compete and win.

Requirements

• 7 years of experience in loyalty, lifecycle marketing, strategy, or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Advanced analytical background with proven ability to navigate complex datasets.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty and lifecycle programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off