Responsibilities - Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view. - Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences. - Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption. - Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights. - Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership. - Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging. - Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms. - Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams. - Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value. - Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions. - Operationalize generative AI workflows and content automation tools to prototype, scale, and deliver high-quality assets across channels and buyer journey stages. - Mine Salesforce, Marketo, BI platforms, and other operational systems to understand campaign performance, pipeline movement, buyer intent, and messaging effectiveness. - Partner with Marketing Operations to build dashboards that measure the impact of thought leadership, narrative programs, and GTM campaigns on demand generation and sales progression. Requirements - 10–15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles. - Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging, shape thought leadership, and co-author high-visibility content. - Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences. - Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis. - Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation. - Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks. - Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market. - Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement. - Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth. - Strong executive presence, intellectual curiosity, and the ability to influence without direct authority. - Bachelor’s degree in Marketing, Corporate Communications, Business Strategy, Product Management, or a related field, or equivalent practical experience. Nice to Have - Experience building thought leadership programs around AI, automation, process transformation, or enterprise software. - Experience working closely with Product Marketing, Solutions Marketing, Corporate Communications, Analyst Relations, or Sales Enablement teams. - Experience designing joint GTM narratives, co-branded assets, or partner campaigns with global systems integrators, ISVs, or strategic alliance partners. - Experience creating messaging systems, AI notebooks, content engines, or scalable knowledge-management tools. - Strong understanding of enterprise buying committees, Fortune 500 executive audiences, and complex B2B sales motions. - Experience building dashboards or reporting frameworks to measure the impact of content, thought leadership, or GTM programs. - Ability to operate as both a strategic thinker and hands-on orchestrator, moving seamlessly from market thesis to execution. Benefits - 401(k) plan with company match - flexible time off - paid parental leave - medical, dental, and vision plans - life insurance - disability insurance - wellness programs - flexible spending accounts - health savings account contributions - an employee referral bonus program - learning and development resources