Responsibilities

• Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian’s macro market narratives and AI automation point of view.
• Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences.
• Own the end-to-end lifecycle of Appian’s messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption.
• Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights.
• Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership.
• Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging.
• Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms.
• Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams.
• Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value.
• Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions.