Principal Growth Marketing Manager - SEO/GEO

San Francisco, CA (Hybrid)

$143K/yr – $190K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own the content-led SEO/GEO strategy and lead a high-performing team to drive growth in traffic and pipeline.

  • Define topics, formats, and ecosystems to grow qualified traffic and pipeline
  • Coach and develop the team to scale impact
  • Drive cross-functional content opportunities and off-page/AI-ready discovery

Job Description

Responsibilities

  • Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
  • Lead, coach, and develop a high-performing team
  • Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
  • Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
  • Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
  • Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
  • Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
  • Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Requirements

  • 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
  • Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
  • Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
  • Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
  • Strong understanding and perspective of how traditional search is evolving
  • Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Benefits

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Employee-focused best in class onboarding
  • Internal mentor and cross-departmental buddy program
  • Friendly and inclusive workplace culture
  • Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
Datadog logo

Datadog

3.9 Glassdoor

Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.

Founded in 2010
New York, New York, USA
10K employees (510 in marketing)
75% recommend to a friend
92% CEO approval

Salaries

Posted range

$143K/yr – $190K/yr

Taken straight from the job posting.

See all Datadog salaries

Funding

Total Funding
$1B
Last Raise
$870M
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $870M
  • May 2020
    Post IPO Debt
  • Dec 2018
    Series Unknown

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
22.3%
Direct
68.4%
Referral
7.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~10.4K

Recent News

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Principal Growth Marketing Manager - SEO/GEO

Datadog · San Francisco, CA · Hybrid