Responsibilities

• Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages)
• Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing
• Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels, engaging both technical practitioners and decision makers rather than optimizing to a single persona
• Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms, reallocating spend based on CAC, pipeline contribution, and ROI by channel
• Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation
• Own the Qualified.com platform to create custom, targeted digital experiences on our website to generate pipeline and account engagement
• Build and scale content syndication and database growth programs to expand the marketing database
• Drive conversion rate optimization on paid landing pages in partnership with web marketing and product marketing
• Manage agency and vendor partners executing on campaigns, holding them accountable to quality, timelines, and performance against goals
• Own brand awareness measurement (share of voice, impression share, engagement) and tie it back to pipeline impact

Requirements

• 5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software
• Deep expertise in managing paid media campaigns
• Strong understanding of attribution, conversion tracking, and marketing analytics
• Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools
• Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and project management skills
• Experience working in fast-paced startup or high-growth environments

Preferred

• Experience marketing developer tools, cloud infrastructure, streaming, Kafka, or data platforms
• Experience with AI-driven marketing tools, automation, and agent workflows
• Experience with Qualified.com or similar website personalization/conversational marketing tools