Principal Growth Marketer

San Francisco, CA (On-site)

$250K/yr – $300K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own the Growth Strategy and lead patient acquisition, activation, and retention efforts across all channels, partnering with leadership to drive experimentation and data-driven growth.

  • Own the growth roadmap and forecast to hit revenue and patient targets
  • Lead cross-channel acquisition, activation, and retention initiatives
  • Partner with Product, Engineering, and executives to shape company strategy through growth insights

Job Description

Responsibilities

  • Own the Growth Strategy
  • Define and execute the patient acquisition and retention strategy across all channels and products
  • Build the growth roadmap aligned with business goals, working backwards from revenue and patient targets
  • Identify and prioritize the highest-leverage growth opportunities (new channels, products, markets, patient segments)
  • Establish growth metrics, goals, and forecasting models that guide investment and decision-making
  • Partner with executive leadership to shape company strategy based on growth insights
  • Foster a culture of experimentation, data-driven decision-making, and rapid iteration
  • Drive Patient Acquisition
  • Scale efficient patient acquisition across paid channels (SEM, social, display, affiliates, partnerships)
  • Develop and optimize organic growth channels (SEO, content, referrals, community)

Requirements

  • 5+ years in growth, marketing, or product roles, with at least 4+ years leading growth teams (5+ people)
  • Track record of scaling consumer businesses from traction to significant scale (e.g., $10M to $100M+ ARR)
  • Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
  • Deep understanding of attribution, incrementality testing, and marketing mix modeling
  • Proven ability to scale channels while maintaining or improving efficiency
  • Experience driving growth through product improvements (onboarding, activation, conversion funnels)
  • Strong experimentation mindset with rigorous approach to testing and statistical significance
  • Ability to partner effectively with Product and Engineering on growth initiatives
  • Understanding of personalization, segmentation, and lifecycle marketing tactics
  • Highly analytical with ability to dig into data, build models, and derive insights

Benefits

  • 🥗 Daily Meals - Breakfast, lunch, and dinner every weekday.
  • 💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
  • 💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
  • 💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
  • 🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
  • 👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
  • ✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans.
  • 🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive.
  • 🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
  • 🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either
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Mochi Health

3.4 Glassdoor

Mochi is building a smarter, more personalized future for healthcare.Our platform connects patients to the treatments, tools, and clinical support they need to take control of their health, on their terms. We combine virtual care, data-driven protocols, and compassionate providers to deliver seamless, scalable solutions across a range of health needs.From prescription access to long-term support, we’re rethinking how care gets delivered—making it more human, more intuitive, and more effective.At Mochi, we believe the future of healthcare is personal, and we’re building the technology to power it.

Founded in 2022
San Francisco, California, USA
269 employees (25 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$250K/yr – $300K/yr

Taken straight from the job posting.

See all Mochi Health salaries

Marketing Team

Marketing Team Size
13 (5% of company)
Median Career Experience
6 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$500K
Last Raise
$500K
Pre Seed, 4 years ago

Funding History

  • Mar 2022
    Pre Seed • $500K

Traffic Signals

Monthly Visitors
551.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
19.1%
Direct
57.7%
Referral
11.8%
Social
10.6%
Paid
0.8%

Headcount Trend

Current headcount: ~269

Recent News

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Principal Growth Marketer

Mochi Health · San Francisco, CA · On-site