Principal, Field Marketing - Healthcare Americas

Responsibilities

• Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar and scorecard aligned to revenue targets
• Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression
• Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE
• Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights

Requirements

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
• 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity
• Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals
• Demonstrated track record of building trusted partnerships with enterprise sales leaders
• Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare
• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience

Preferred

• Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
• Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH
• Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market
• Outstanding written, verbal, and presentation skills, with proven executive presence presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership

Benefits

• Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
• - Various health plans
• - Time off plans for vacation and sick time
• - Parental leave options
• - Retirement options
• - Education reimbursement
• - In-office perks, and more!
• Learn more about Zscaler's hybrid working model and benefits here .