Responsibilities

• Build the content foundation that lets Xcel Energy publish once and reuse everywhere, so customers see consistent rates, programs, and outage information across web, mobile, email, and AI experiences.
• Make sure every digital asset is easy to find, properly licensed, and audit-ready, reducing legal and regulatory exposure across all four operating states.
• Establish guardrails that let teams safely use AI-generated content while preserving brand integrity and a verifiable record of what is real, especially during emergency communications.
• Speed up creative production cycles by replacing ad hoc handoffs with shared models, clear approval paths, and self-service access to approved assets.
• Drive measurable adoption of the new content platform across business units, with clear KPIs for reuse, findability, and time saved.
• Design and govern AEM content models (Content Fragment Models, Editable Templates, Core Components, and Edge Delivery Services blocks) and the headless delivery standards that go with them, including GraphQL queries, Content Fragment APIs, persisted queries, and caching strategy. One source of truth, every channel.
• Own the composable-content strategy: structured content that decouples authoring from delivery and supports an instant Dark Sky Emergency Response pivot without code deployment.
• Own AEM Assets as the enterprise DAM end-to-end: metadata schemas, Smart Tags, taxonomy, folder architecture, collections, and the full asset lifecycle from single- and bulk-ingestion through versioning, expiration, takedown, and archival.
• Govern asset rights, licensing, and DRM, including talent rights, geographic restrictions, license windows and embargoes, watermarking, and immutable audit logs. Stand up and enforce C2PA content credentials and provenance for AI-generated creative, especially safety-critical media for outage, restoration, and hazard scenarios.
• Model structured content for dynamic energy-data surfaces (bills, usage, outage status, program eligibility) so the same content powers web, mobile, email, and AI experiences without rework.

Requirements

• Bachelor's degree in communications, marketing, journalism, public relations or related field or equivalent combination of education and experience. Advanced degree preferred.
• At least 10 years related experience in corporate or agency setting with demonstrated leadership in strategic planning and execution.
• Ability to prioritize, manage and work on multiple projects.
• Experience in communications with demonstrated ability to deliver effective and strategic messages to audiences ranging from front line employees to senior executives.
• Experience leveraging technology.
• Demonstrated leadership capabilities in project management.
• Demonstrated ability to meet business and financial objectives.

Preferred

• Adobe Certified Expert AEM Sites Architect or AEM Assets.
• Experience with Edge Delivery Services document-model authoring.
• DITA / AEM Guides experience for technical-content architectures.
• Experience deploying C2PA / content-credential workflows for AI-generated media.
• Multi-state / multi-brand content architecture experience.
• Utility or regulated-industry content governance background.