Principal Customer Marketing Manager

Responsibilities

• Own the strategy and end-to-end execution of Snowflake's customer advocacy programs, including billboard activations, LA28 customer activation, the Black Diamond Council, and Alpine Club
• Lead billboard strategy and activation, identifying customer stories through creative development, customer approvals, media placement, launch, and amplification
• Develop and execute Snowflake's LA28 customer activation strategy, designing differentiated experiences and storytelling moments that engage strategic customers and showcase their innovation
• Lead engagement and strategic programming for the Black Diamond Council, Snowflake's executive-level Customer Advisory Board, including in-person meetings, virtual sessions, member communications, and recruitment
• Translate Black Diamond Council insights into actionable recommendations that inform Snowflake's business, product, and marketing strategy
• Oversee Alpine Club strategy, planning, and execution, recognizing and elevating Snowflake's most strategic customers through long-term, multi-faceted brand partnerships
• Build program frameworks, activation calendars, and repeatable processes that ensure consistency, quality, and impact across all advocacy programs and regions
• Put the customer first by building trusted, long-term relationships with senior executives at Snowflake's top customers and creating experiences and stories that deliver mutual value
• Serve as a strategic partner to Sales, using high-visibility programs and executive engagement to strengthen relationships with strategic accounts and support retention, expansion, and growth
• Serve as the central orchestrator across Brand, Creative, Media, Events, PR, Product Marketing, Social, and Web, owning timelines, dependencies, budgets, and launch readiness

Requirements

• A customer-obsessed mindset with an instinct for the stories and experiences that move markets - and the patience and persistence to bring them to life
• Proven ability to build trusted relationships with senior executives, including CIOs, CDOs, and communications leads, at enterprise-scale organizations
• Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention
• Deep experience leading complex, multi-stakeholder advocacy programs, executive programs, or integrated campaigns from strategy through launch
• Exceptional program and project management skills, with the ability to run multiple high-visibility programs and orchestrate cross-functional teams simultaneously
• Strong strategic judgment - you know which customers, stories, and moments are ready to go big, and you know how to get them there
• Outstanding written and verbal communication skills; comfortable presenting to executives both internally and externally
• Experience managing agency and vendor relationships and budgets, and translating creative feedback effectively
• Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments

Preferred

• 8+ years of experience in customer marketing, customer advocacy, executive programs, or integrated campaign management in B2B SaaS or enterprise technology
• Experience building and running a Customer Advisory Board or executive community program for senior technology leaders
• A track record of delivering high-profile brand moments, such as billboard and out-of-home campaigns, major sporting event or sponsorship activations, and marquee event programs featuring recognizable customer brands
• Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands
• Ability to influence senior stakeholders with confidence and credibility
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with Google Suite, Salesforce, Tableau, and Wrike