Principal Creative Intelligence Manager

Responsibilities

• Social Media Analytics Expertise Bring deep expertise in social media analytics to shape the learning agenda across related campaigns and organic, paid, and creator channels. Independently connect creative performance, audience behavior, social listening, and business outcomes to identify what works, why it works, and what should change. Partner with measurement specialists to refine analytical approaches, prioritize experiments, and strengthen shared learning practices. Influence senior stakeholders through clear, evidence-based recommendations that inform content strategy, channel priorities, and paid amplification opportunities.
• Own the connected System of Learning program Own a connected SOL program across several related creative and social campaigns, channels, and workstreams. Establish the program approach, priorities, operating processes, learning cadence, and documentation within agreed strategy. Navigate ambiguity and dependencies with autonomy, apply approved governance and data standards, and escalate decisions beyond the program’s remit.
• Partner with Global Media, Data Science, and Analytics to connect creative activations with campaign, audience, and performance data. Align requirements across related workstreams, resolve integration dependencies with partner teams, and prioritize program needs using established enterprise data systems.
• Shape the program learning agenda and experimentation Shape and prioritize the program learning agenda and tests with creative, social, and measurement partners. Connect hypotheses across campaigns and channels, balancing learning value, feasibility, and dependencies. Stay hands-on in creative coordination, analysis, and follow-up. Partner on measurement frameworks and test documentation, incorporate audience feedback and results into learning loops, and translate findings into actionable recommendations.
• Use evidence to adjust near-term workstream priorities within agreed strategy and approved budgets. Negotiate competing program needs and recommend resource trade-offs with partners. Escalate broader investment decisions and commitments outside approved authority to leadership.
• Improve SOL methods and drive partner adoption Improve SOL methods, shared playbooks, best-practice libraries, and modular storytelling and content systems using learning across connected workstreams. Drive adoption among relevant partner teams through learning sessions, practical guidance, and documented insights. Keep improvements aligned with established strategy and approved standards.
• Monitor digital messaging, competitor activity, and conversation trends with partner teams to identify creative opportunities. Apply approved AI-driven creative workflows and automation to accelerate insight synthesis, content adaptation, and learning documentation, with appropriate review and quality controls.
• Own program delivery and influence senior stakeholders Own program quality, documentation, and timely delivery. Align milestones and complex dependencies across teams, influence senior stakeholders through evidence, and negotiate competing priorities without formal authority. Resolve program risks with autonomy and escalate decisions outside the program’s remit.
• Synthesize performance data and trends across campaigns and channels into program findings and recommendations for partners and leadership. Partner with measurement specialists to report ROI, learning outcomes, and program impact, explaining limitations and next steps. Executive ROI accountability remains with leadership.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, Literature, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), Marketing Communications (MARCOM), or related work experience OR equivalent experience.
• Master’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor’s Degree in a listed or related field AND 7+ years of the same experience OR equivalent experience.
• Experience owning connected creative intelligence workstreams across campaigns or channels, staying hands-on with analytics, and navigating ambiguity and complex dependencies with autonomy.
• Experience establishing program approaches and learning priorities within agreed marketing strategy, improving SOL methods and shared playbooks, and driving adoption among relevant partner teams.
• Experience influencing senior cross-functional stakeholders, including regional or global partners, and negotiating competing priorities without formal authority.
• Experience integrating campaign data, audience insights, and performance signals to shape a connected program learning agenda, prioritize tests with partners, and inform creative recommendations.
• Experience applying AI-driven creative workflows and automation to day-to-day marketing work.
• Experience with modular storytelling and reusable content systems.
• Experience in enterprise or business to business (B2B) marketing environments.

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay