Principal Content Marketing Manager

Boston, MA (Remote)

$148K/yr – $185K/yrFull time

Posted 2 months ago

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Job Description

Your role at Dynatrace
Dynatrace is seeking a Principal Content Marketing Manager, Partner Content Strategy to serve as the strategic, creative, and technical lead for how partners are integrated into our content, campaign, and editorial ecosystem. This role sits within the Content & Web Experiences team and operates at a principal level—shaping direction early, creating scalable frameworks, and ensuring partner‑driven content clearly demonstrates product value across channels. The role is responsible not only for strategy, but for elevating content quality, clarity, and execution across teams through strong editorial leadership and documented systems.
What You’ll Do
  • Serve as a lead for partner‑intebagrated content marketing, ensuring partner narratives clearly and accurately demonstrate Dynatrace product concepts and value.
  • Lead partner content strategy across key initiatives, translating partner and business priorities into clear content plans, messaging frameworks, and activation recommendations.
  • Create and implement planning and activation frameworks that enable teams to deliver partner‑supported content efficiently across channels (campaigns, editorial, social, web, executive programs).
  • Collaborate closely with Partner Marketing, Demand Gen, Social, Editorial, Web, and Product Marketing to establish improved, repeatable ways to demonstrate complex product concepts through partner stories.
  • Bring structure to a complex partner ecosystem by clearly defining ownership, expectations, and workflows.
  • Prioritize work in alignment with annual, quarterly, and campaign‑level marketing objectives, helping teams focus effort where it will have the greatest impact. What success looks like
  • Partner opportunities are integrated early into campaign and editorial planning
  • Teams rely on shared frameworks, briefs, and documented guidance to execute partner content with confidence.
  • Content quality improves through stronger editorial rigor, accuracy, and consistency.
  • Partner activation becomes a scalable, repeatable system, not a series of one‑off requests.
Required
What will help you succeed
  • Significant experience in content strategy, content marketing, editorial strategy, or a closely related B2B marketing discipline
  • Proven ability to translate business priorities into strategic content plans and recommendations
  • Experience and comfort using AI tools to accelerate drafting, editing, and review while maintaining strategic quality
  • Technical aptitude and the ability to quickly understand complex concepts and turn them into clear strategic direction
  • Strong judgment around messaging, target audience, narrative development, and activation strategy
  • Experience working across complex stakeholder environments with competing priorities
  • Strong organizational discipline and ability to bring structure to planning work
Preferred
  • Experience in enterprise software, B2B technology, or another technically complex industry
  • Background in partner marketing, integrated campaign planning, or editorial/content strategy
  • Excellent writing skills, with the ability to create clear briefs, plans, frameworks, and recommendations that drive action
  • Experience supporting research-driven campaigns, executive narratives, or thought leadership programs
Why you will love being a Dynatracer
  • A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
  • A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.
  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
  • A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Compensation And Rewards
The targeted base pay range for this role is $148K to $185K. When determining your salary, we consider your skills, experience, education, work location and internal equity.
Equal Employment Opportunity
All your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.
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Dynatrace

Dynatrace keeps today’s AI-driven world working by advancing observability for today’s digital business. The world relies on software, but what isn’t seen is just how much complexity goes on behind the scenes to make sure everything stays up and running. Most businesses today have huge digital ecosystems made up of software, data flows, applications, and hybrid-cloud environments. As these ecosystems grow in complexity, so do the points of failure. Outages and glitches resulting in grounded flights or failed financial transactions prove how critical it is that software works as expected, making AI-powered observability an essential capability to ensure digital businesses run smoothly and recover quickly — keeping the world working. Dynatrace provides businesses with a holistic view of their entire digital ecosystem, removing the burden of operational monitoring and alert management. By automating these tasks, teams are empowered to transform complexity into their greatest asset and to drive their business forward by focusing on high-impact initiatives, driving topline acceleration, fueling innovation, and delivering experiences customers love.

Founded in 2005
Boston, Massachusetts, USA
5.6K employees (261 in marketing)