Responsibilities

• Team Leadership: Lead and mentor a team of 1-2 direct reports responsible for driving acquisition, retention, pricing, and conversion strategy.
• Strategic Growth: Leverage customer insights, competitive understanding, and analytics data to identify, define and unlock new growth opportunities, determine product market fit and influence marketing channel strategy and product roadmaps, ensuring the right level of strategic rigor is applied to prioritization and decision-making.
• Customer Insights: Own the customer problem and collaborate with Research to develop a robust learning plan to build deeper insights on the Full Service customer.
• Acquisition & Conversion: Partner closely with Marketing, Partnerships, Product, and Customer Success to identify and help bring to life campaigns, features, or expert-led experiences that increase acquisition and conversion. Experience driving acquisition in B2C, B2B, and B2B2C environments to drive interest, engagement, and conversion.
• Lifecycle and Ecosystem: Partner with Product and Product Marketing to optimize customer journeys for top entry points, including returning user strategies and in-product upgrade paths. Ability to think about customer future state needs and across the Intuit ecosystem to drive growth, retention, and innovation.
• Pricing & Monetization: Provide strategic guidance and oversight on end-to-end pricing strategy, including baseline pricing, new pricing models, and transparency, to optimize business model performance and deliver against revenue and ARPC targets.
• In-Season Performance: Collaborate with Data Science to monitor business performance reporting and make recommendations on in-season pivots needed to reach short and long-term growth targets.
• Strategic Planning: Serve as a core strategic partner to Marketing and Product Management and active participant in the 3/1 year planning process to ensure strategic initiatives address biggest customer needs and business priorities.
• Cross-Functional Collaboration: Manage strategic projects, resolve complex issues and remove barriers to the team’s success by collaborating across PMM, Research, Data Science, Finance, Product, and Customer Success teams.

Requirements

• 10+ years professional experience in strategy, growth/marketing, or product innovation and acceleration.
• Experience in omnichannel services industries that bring together customer needs with digital and physical experiences.
• 5+ years of experience leading and mentoring a team of direct reports.
• Strategic Problem Solver: Forward thinking leader with the ability to prioritize and problem solve through ambiguity. Strategic mindset with the ability to integrate a thorough understanding of business priorities into short & long-term strategic business cases and rationales, planning documents, workback plans, and more.
• Strong Financial Acumen: Ability to model, estimate and track impact of ongoing initiatives, working closely with finance and analytics to determine both critical investments for growth as well as requisite ROI of key activities.
• Business Ownership: Demonstrated track record of proactively taking on leadership roles, making principled, data-based business decisions and delivering growth.
• Influential: Proven experience influencing cross-functional teams to secure prioritization and cross functional resources.
• Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure business performance, inform growth, and develop business cases.
• “Test & Learn” mindset: Tack record of innovation. Ability to translate customer insights into marketing and product activities that achieve tangible results
• Communication: Strong written and verbal skills to communicate strategic objectives and results to senior leadership.