Principal Analyst, Email Deliverability

New York, USA (Remote)

$100K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead email deliverability consulting for high-volume ESP clients, driving inbox placement and best-practice implementations.

  • Own an assigned portfolio of deliverability clients and onboarding projects.
  • Must-have: 5+ years in deliverability at an ESP and client-facing experience.
  • Standout: Deep expertise in SPF/DKIM/DMARC, DNS, and deliverability monitoring tools.

Job Description

Responsibilities

  • Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global.
  • Own an assigned portfolio of paid deliverability services clients.
  • Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution.
  • Manage retainer based strategic projects focused on optimizing inbox placement and driving response.
  • Collaborate on Mail System Infrastructure and DNS Management.
  • Utilize 3rd party Deliverability Monitoring Tools.
  • Provide email best practices consultation to clients and Internal stakeholders
  • Handle support requests for all clients through the ticketing system.
  • Work with the Deliverability team to maintain the health of the email ecosystem.
  • Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards.

Requirements

  • 5+ years of experience at an ESP in a Deliverability role.
  • Previous experience working in a client-facing role.
  • Strong communication, presentation, and client relationship management skills.
  • Proven experience managing deliverability for high-volume senders and multi-domain environments.
  • Strong experience with ESPs/MTAs and deliverability monitoring platforms.
  • Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies.
  • Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances
  • Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL).
  • Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI).
  • Expertise interpreting bounce codes and key email performance metrics.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
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Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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