Principal Advisor, SEO/GEO

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Drive senior client value by owning end-to-end SEO and AI-search strategy for complex brands, linking content, technical SEO and executive advisory to measurable growth.

Growth Infrastructure: Define and refine integrated SEO programs that lift rankings, AI visibility, citations, and share of voice.
Client Advisory: Lead discovery and executive briefings with senior marketers to translate business needs into actionable SEO plans.
Content & Tech Engine: Steer content strategy and technical SEO initiatives to boost organic reach and AI search coverage across platforms.

Job Description

Own and orchestrate SEO strategy and advisory work for complex brands, aligning content, technical SEO, and AI-search visibility with executive clients.

Growth Infrastructure: Develop high-level SEO and GEO strategies that improve organic rankings, AI answer visibility, brand mentions, source citations, and competitive share.
Client Leadership: Lead consultations with senior marketing and digital leaders, setting priorities and presenting recommendations as a trusted advisor.
Content & Strategy Oversight: Oversee content strategy development to boost client positioning, engagement, and organic reach.
SEO Best Practices: Implement current industry standards and emerging trends in SEO and AI search to keep clients competitive.
Technical SEO Initiatives: Lead technical SEO efforts around site architecture, indexing, and site performance.
AI Search Visibility Evaluation: Assess client and competitor appearances across AI search platforms and identify opportunities related to content and signals.
Performance Monitoring: Track and report on SEO, GEO, content, and business metrics, adjusting tactics for impact.
Project Management: Manage timelines and deliverables to keep engagements on track and outputs high quality.
Team Mentorship: Guide junior team members to foster growth and collaboration.

New Media Advisors

At New Media Advisors, we specialize in partnering with brands to ignite digital channel growth and empower client-side marketing teams by helping improve their SEO and content marketing capabilities, performance and results. As a consulting firm, we build strategy and help clients deploy their resources (in-house teams and external vendors) to drive high-impact SEO and content results now and into the future. The agency model is broken. Turnover is rampant. Brands are leasing their expertise and none of this works to your advantage. We help brands build stronger in-house capabilities. This approach increases agility, reduces external vendor costs, drives talent development and creates long-term value for the brand. It is a proven model that accelerates performance growth across Search, Local and Content Marketing. We can free you from dependence on expensive partners and set you up to drive significant & predictable traffic, visibility and revenue growth from your digital marketing

Founded in 2020

Raleigh, North Carolina, USA

14 employees (4 in marketing)

www.newmediaadvisors.com