Responsibilities

• EXECUTE ON PREMISE MARKETING STRATEGY
• Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders
• Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan
• Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities
• Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions
• DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT
• Coach field team into high quality account & event activation
• Ensure knowledge and high-quality implementation of the right product offer, product experience and trial
• Ensure the right industry marketing program to win bar staff and decision makers
• Support allocation of POS tools and monitor their correct placement

Requirements

• 3+ years marketing in a commercial environment
• Experience in On Premise sales, marketing, or distribution
• Experience in live event production and experiential marketing
• Ability to think and act like an entrepreneur
• Ability to work in a high energy, fast-paced, field-based environment
• Strategic and innovative commercial awareness and acumen
• Highly-developed planning, prioritization and organizational ability
• Strong analytical skills (analyze consumer, sales and customer data)
• Excellent communication, active listening negotiation skills are a must
• Able to work flexible hours (nights and weekends)

Preferred

• People leadership/management experience preferred
• Bachelor’s Degree prefered
• Must be fluent in English, additional language skills an advantage

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).