PR Specialist—Media Relations and Strategy, Amazon Devices & Services , Media Strategy, Tech Influencers and Analyst Relations

New York, USA (Unknown)

$83K/yr – $147K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive media relations strategy and execution to connect Amazon innovations with reporters across technology, consumer, and business media.

  • Own pipeline of story leads and proactive media outreach across tech, consumer, and business outlets
  • Must-have: Proven media-relations track record with journalist relationships
  • Standout: Systems to track reporter contacts and measure engagement at scale

Job Description

Responsibilities

  • Contribute to business-wide media relations strategy and execution, building a robust network of reporter and influencer contacts across technology, consumer, and business media
  • Proactively generate story leads through ongoing relationship management, identifying opportunities to connect Amazon's innovations with the right media voices at the right time
  • Develop and implement program management systems to track reporter contacts, monitor open leads, and measure relationship health across your media network
  • Create a pipeline of coverage opportunities that support business objectives and enhance Amazon's reputation through strategic outreach and consistent engagement
  • Craft compelling press materials and pitches, monitor media coverage and emerging trends, and analyze public sentiment to inform strategy
  • Work collaboratively across org-wide teams to prioritize opportunities, balance competing demands, and ensure seamless execution of media relations programs

Requirements

  • 5+ years of recent professional communications or public relations experience
  • Experience that includes strong analytical skills, attention to detail, and effective communication abilities
  • Experience with strong project management skills and the ability to thrive in a fast-paced environment
  • Bachelor's degree or equivalent
  • Proven track record of building and maintaining productive relationships with journalists and media contacts
  • Demonstrated ability to work effectively in fast-paced environments with tight deadlines

Preferred

  • Can work proactively and independently, meet deadlines, and deliver on projects
  • Strong interpersonal and networking abilities with proven success fostering trust with media contacts.
  • Experience developing systems or mechanisms to track media relationships and measure engagement.
  • Understanding of the media landscape with ability to anticipate trends and identify story opportunities.
  • Collaborative mindset with demonstrated ability to work effectively across cross-functional teams.

Benefits

  • Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17