PR & Social Media Manager

Responsibilities

• Develop social media strategies and content plans that advance the BSO’s mission and revenue goals, and manage the BSO’s official platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, and X).
• Plan and manage the content calendar, balancing structured campaigns and series with timely, spontaneous content.
• Collaborate on content with departments, the BSO community, partners, sponsors, and the BSYO, OrchKids, and Baltimore Symphony Musicians accounts, including musician-led content and takeovers.
• Manage approvals for performance clips and artist content with Artistic Planning and guest-artist representatives, in line with the musicians’ agreement.
• Engage with followers, foster meaningful conversations, and grow the BSO’s online community and influencer relationships; set and enforce social media guidelines.
• Report on social media performance, use the data to optimize, and share high-performing organic content with the paid media team.
• Capture content at concerts and events, including regular evening and weekend coverage at Joseph Meyerhoff Symphony Hall and The Music Center at Strathmore.
• Implement the annual communications plan led by the Vice President, with emphasis on Baltimore and Washington-area media, and coordinate it with the season’s marketing campaigns so that press, social media, paid media, and owned channels reinforce one another.
• Maintain the communications planning calendar, including quarterly planning with Education, OrchKids, and the BSYO and a forward calendar of anniversaries and milestones.
• Work with the Creative Director and Content Manager to build a library of B-roll and press-ready images, and coordinate filming and footage sharing with partner venues, including Strathmore.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• At least four years of experience in public relations, marketing, and social media management.
• Excellent writing and storytelling, adapted to different platforms and audiences. Applicants will be asked for a writing sample and examples of social content they have managed.
• Highly organized and proactive, able to manage multiple priorities and collaborate across departments.
• Working knowledge of social media management and analytics tools, including Sprout Social and Google Analytics.
• Skilled at capturing photos and short-form video.
• Regular evening and weekend work in support of concerts and events.

Preferred

• Adobe Creative Cloud
• CapCut
• Canva
• AI tools; live event or ticketing experience; a strong interest in classical music.

Benefits

• Comprehensive Health Coverage: Two low-cost medical plan options for employees.
• Employer-Paid Insurance: Dental, life, and long-term disability insurance are fully covered by the BSO.
• Generous Paid Time Off: Includes ample vacation, personal, and sick leave.
• Financial Wellness & Retirement:
• 403(b) Retirement Plan
• Health Savings Account (HSA)
• Flexible Spending Account (FSA) for Dependent Care
• Employee Assistance Program (EAP)
• Exclusive BSO Perks: Complimentary or discounted tickets to BSO performances.